Information We Collect

When you reach out to us for corporate floral arrangements or gifts, we collect details you voluntarily share. This includes your name, company name, email address, phone number, delivery addresses, and any specific floral requirements. Payment details are collected when you place orders, though processing is securely handled by our payment partners.

For our corporate clients, we may gather extra business details such as company registration data, preferred delivery timing, and budget constraints to enable a tailored service.

Our site automatically logs certain technical data when you visit, including your IP address, browser type, device details, and navigation patterns. This helps us improve site performance and understand how clients discover our services.

How We Use Your Information

We primarily use your personal data to fulfill orders and deliver exceptional service. This involves processing orders, coordinating deliveries, sending confirmations, and checking in to ensure you’re happy with our service.

• Processing and fulfilling your flower orders and gift arrangements
• Communicating about order status and delivery timing
• Providing customer support and answering your inquiries
• Improving our offerings based on your feedback and preferences
• Sending relevant updates about our services (with your consent)
• Maintaining records for business and legal compliance

We also use aggregated, non-identifying information to gauge market trends and enhance our operations. For example, we might analyze which arrangement types are most popular across seasons to better prepare inventory.

With your explicit consent, we may share information about seasonal offerings, special promotions, or new services that could interest your business. You can opt out of these communications at any time by using the unsubscribe link in our emails or contacting us directly.

Information Sharing and Disclosure

We do not sell, rent, or trade your personal information to third parties for marketing purposes. Your data stays within our business ecosystem and is shared only when necessary to provide our services or to comply with legal obligations.

We work with trusted service providers to help us deliver our services, including payment processors, delivery partners, and flower suppliers. These partners are contractually obligated to safeguard your information and use it solely for the services they provide to us.

We may disclose your information if required by United Kingdom law, court orders, or government regulations. This includes compliance with GST regulations, business licensing requirements, and other legal obligations applicable to our operations in London and across United Kingdom.

Data Security and Protection

We take data security seriously and employ multiple layers of protection. Our systems use encryption for sensitive data transmission, secure servers for storage, and regular security updates to guard against threats.

We implement physical security measures for our offices and limit access to personal information to employees who need it. Our team receives ongoing training on privacy practices and data handling.

Payment details are processed through secure, encrypted systems that meet industry standards. We do not store full credit card numbers on our systems; this data is handled by certified payment processors specializing in secure financial transactions.

While we maintain strong security measures, no system is completely risk-free. We continuously monitor and update our security practices to address evolving threats and maintain high protection levels.

Your Rights and Choices

You have several rights regarding your personal information. You can request to view what we hold, ask us to correct inaccurate data, or request deletion of your information when legally permissible.

• Access your personal information and understand how we use it
• Request corrections to inaccurate or outdated information
• Ask us to delete your personal information (subject to business and legal requirements)
• Opt out of marketing communications while continuing to receive service-related messages
• Request information about how your data has been shared
• File complaints about our privacy practices

We keep your information only as long as necessary for business purposes and legal requirements. Order records are retained for accounting and warranty purposes, while marketing preferences are kept until you request removal.

When we no longer need your information, we securely delete or anonymize it. Some data may be retained longer if required by United Kingdom business laws or for legitimate business interests like preventing fraud.

Cookies and Website Technology

Our website uses cookies to enhance your browsing experience and to help us understand how visitors use our site. Cookies are small files stored on your device that remember preferences and enable certain features.

Essential cookies are necessary for the site to function properly, enabling basic navigation and access to secure areas. These cookies do not collect personally identifiable information and are enabled automatically when you use our site.

We use analytics cookies to learn how visitors interact with our site. This helps us identify popular content, optimize load times, and improve the user experience. This data is aggregated and does not identify individuals.

You can adjust cookie settings in your browser preferences. Keep in mind that turning off certain cookies may affect some site functionalities and your overall browsing experience.

Business Transfers and Changes

If River Crest Soft undergoes major business changes such as mergers, acquisitions, or asset sales, your personal information may be transferred as part of the transaction. We would inform you of any such changes and ensure your data remains protected under privacy standards consistent with this policy.

In the unlikely event that we cease operations, we would ensure your data is either securely transferred to a successor entity (with appropriate privacy protections) or securely deleted according to data protection best practices.

Updates to This Privacy Policy

We may periodically revise this privacy policy to reflect changes in our practices, services, or legal obligations. When substantial changes occur, we will notify you by email or post a notice on our site before they take effect.

Minor updates for clarity or administrative adjustments may be made without prior notice. We encourage you to review this policy from time to time to stay informed about how we safeguard your privacy.

Children's Privacy

Our services are intended for businesses and adult consumers. We do not knowingly collect personal information from individuals under 18. If we learn that we have inadvertently collected data from someone under 18, we will promptly remove that information from our systems.

Parents or guardians who believe we may have collected data from their child can contact us using the details below, and we will address the matter immediately.

International Data Considerations

Our main operations are based in United Kingdom, and data is stored and processed within United Kingdom jurisdiction. However, some service providers may process data internationally. When this happens, we implement appropriate safeguards to protect your information in line with applicable privacy laws.

We comply with United Kingdom data protection laws and regulations, including those governing business operations, financial transactions, and handling of customer data. Our practices align with evolving privacy standards in United Kingdom's digital economy.